If you would have asked me three weeks ago to start a campaign to empower women, I probably would have looked at you like you were crazy and said “I mean I’ll make a twitter page, but I doubt anything will happen.” Three week later, I found out just how wrong I was. For my Social & Not-for-profit Marketing class (MKT 340) , we were told by our teacher Lucy Masterson to get into a group, pick a topic, and “do something with it” When my group got our topic, which was “empowering women to have the confidence in the work place,” we all just sort of looked at each other. How in the world were we supposed to do that?! Here we were, four college girls, sitting in a class room in Champlain College’s Academic Centre in Dublin. Not a clue how we were supposed to instill confidence in women in the work place.
I arrived at Accenture’s International Women’s Day in a tide of professionally dressed ladies. Just walking up to the Convention Centre Dublin, I had no doubt of where to go by the sweep of women funneling in from the street. There was a contagious energy to the morning, bringing my attention level to a much higher status than normal for a typical morning at 7:30 AM.
As soon as I entered the Convention Centre (an amazingly designed building may I add), I was greeted by friendly staff directing me up to the third floor. Once again following the sea of people, mostly women, I proceeded to zigzag upwards on several escalators. Reaching the third floor, it was clear where the source of this palpable vivacity was coming from. Hundreds of people were gathered, making for a lovely hum of voices and excited chatter. I managed to make my way through the crowd to the Social Entrepreneurs Ireland (SEI) table, the wonderful organization I have been lucky enough to intern with while studying here in Dublin.