Tag Archives: Social Not For Profit Marketing

Why You Should Volunteer at 8 am On Your Day Off

By: Olivia Werenski, Public Relations‘17

This past week, I received an amazing opportunity, one that is consistent with the Champlain College way and how it gives their students every opportunity available. Currently, I am enrolled in the Non Profit and Social Marketing class, taught by the wonderful Serena Mizzoni of Ashoka Ireland. However, in years before, the course was taught by Lucy Masterson, the CEO of Fundraising Ireland. This week, I volunteered for the Rise Up! National Fundraising Conference 2016 and had my thought process about non profits changed for good.

I have to be honest, I wasn’t really wanting to go. After a stressful week of final papers, housing selection, class registration for senior year, a job interview, and throwing an event for my Creative Dublin class, I had low energy and motivation. Waking up at 6 am was tough, especially when I wasn’t getting a paycheck.

When I arrived with fellow volunteers in tow, I was amazed by the hotel where it was being hosted. It smelled like fresh chocolate chip cookies and there was free food everywhere. Maybe it wouldn’t be so bad here! We met up with Hermon, a coordinator for the conference and she assigned us our places and gave us some free t-shirts (always a plus).  I ended up being assigned to room 6 for the day, where I would help the presenters with anything they needed and make the lectures a smooth experience for both the participants and the speakers.

Volunteers for Fundraising Ireland

Some of the Champlain College students volunteering at the annual conference for Fundraising Ireland. Photo credit: Lilly Johnsson

The speakers were from all over the world: Scotland, London, USA, Canada, Spain and more. I was impressed with both their talent and drive to get to be where they are in their careers today. Most were CEO’s, either for large companies or owned their own companies. Hearing them speak about the psychology behind decision making and ethics behind asking for money was both interesting and thought pondering. I had come into the conference almost hating fundraising and feeling awkward in situations where I had to ask for money. Now, I see the premise behind it. Not only is it necessary to have a sustainable business, but it doesn’t always have to be this uncomfortable and pushy thing that is always the elephant in the room. These speakers made me see things from a different angle, one that was based on evidence and research instead of personal bias. Plus, I received some fantastic LinkedIn connections that I wouldn’t have otherwise gotten.

Tammy Zonker

Tammy Zonker, Founder and CEO of Fundraising Transformed, during her talk at Fundraising Ireland’s conference. Photo credit: Lilly Johnsson

Fundraising Ireland's national conference

In between talks at Fundraising Ireland’s national conference. The venue was the Hilton by DoubleTree hotel in Dublin.

All in all, it was a wonderful learning experience and resume builder and it wouldn’t have never been possible without the help of Champlain Abroad Dublin. This experience reminded me to not judge a book by it’s cover and to always take a risk, no matter how early in the morning it is.

Catch up with me on Twitter: @OWerenski

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It Takes One to start a movement…or four dedicated young women.

If you would have asked me three weeks ago to start a campaign to empower women, I probably would have looked at you like you were crazy and said “I mean I’ll make a twitter page, but I doubt anything will happen.” Three week later, I found out just how wrong I was. For my Social & Not-for-profit Marketing class (MKT 340) , we were told by our teacher Lucy Masterson to get into a group, pick a topic, and “do something with it” When my group got our topic, which was “empowering women to have the confidence in the work place,” we all just sort of looked at each other. How in the world were we supposed to do that?! Here we were, four college girls, sitting in a class room in Champlain College’s Academic Centre in Dublin. Not a clue how we were supposed to instill confidence in women in the work place.

Liza Fowler, Rachel Hatem, Karisa Desjardins and Page Hallock - Champlain College students and founders of the Women's Empowerment Movement It Takes One.

Liza Fowler, Rachel Hatem, Karisa Desjardins and Page Hallock – Champlain College students and founders of the Women’s Empowerment Movement It Takes One. Photo Credit: Lilly Johnsson

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Professional adventures in Dublin

I arrived at Accenture’s International Women’s Day in a tide of professionally dressed ladies. Just walking up to the Convention Centre Dublin, I had no doubt of where to go by the sweep of women funneling in from the street. There was a contagious energy to the morning, bringing my attention level to a much higher status than normal for a typical morning at 7:30 AM.

As soon as I entered the Convention Centre (an amazingly designed building may I add), I was greeted by friendly staff directing me up to the third floor. Once again following the sea of people, mostly women, I proceeded to zigzag upwards on several escalators. Reaching the third floor, it was clear where the source of this palpable vivacity was coming from. Hundreds of people were gathered, making for a lovely hum of voices and excited chatter. I managed to make my way through the crowd to the Social Entrepreneurs Ireland (SEI) table, the wonderful organization I have been lucky enough to intern with while studying here in Dublin.

Social Entrepreneurs Ireland from left to right: Maria Flanagan, Annalisa O'Carroll, Lucy Masterson, Sarah Demers, Siobhan O'Keeffe and Sara Dennedy

Social Entrepreneurs Ireland from left to right:
Maria Flanagan, Annalisa O’Carroll, Lucy Masterson, Sarah Demers, Siobhan O’Keeffe and Sara Dennedy

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